Console Wars: Sega, Nintendo, and the Battle that Defined a…

Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, Goodreads

Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a
mesmerizing, behind-the-scenes business thriller that chronicles how
Sega, a small, scrappy gaming company led by an unlikely visionary and a
team of rebels, took on the juggernaut Nintendo and revolutionized the
video game industry.

In 1990, Nintendo had a virtual monopoly on
the video game industry. Sega, on the other hand, was just a faltering
arcade company with big aspirations and even bigger personalities. But
that would all change with the arrival of Tom Kalinske, a man who knew
nothing about videogames and everything about fighting uphill battles.
His unconventional tactics, combined with the blood, sweat and bold
ideas of his renegade employees, transformed Sega and eventually led to a
ruthless David-and-Goliath showdown with rival Nintendo.

The
battle was vicious, relentless, and highly profitable, eventually
sparking a global corporate war that would be fought on several fronts:
from living rooms and schoolyards to boardrooms and Congress. It was a
once-in-a-lifetime, no-holds-barred conflict that pitted brother against
brother, kid against adult, Sonic against Mario, and the US against
Japan.

Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars
is the underdog tale of how Kalinske miraculously turned an industry
punchline into a market leader. It’s the story of how a humble family
man, with an extraordinary imagination and a gift for turning problems
into competitive advantages, inspired a team of underdogs to slay a
giant and, as a result, birth a $60 billion dollar industry.